shannon caldwell blog photo

Tools and resources to support your journey.

Whether you’re an aspiring or professional yoga teacher, you’re probably searching for tools and resources to help.

I’ve got you covered there, too. 

You’ll find resources about yoga and teaching as well as my favorite tools I use (almost) everyday to run my business. Many options are free if you’re just starting out, or on a tight budget.

Free tips, tricks, and tutorials

You’ll find free yoga classes, guided meditations, how to videos, and more on our YouTube channel.

subscribe to purple lotus yoga youtube channel

Favorite Business Tools

I have used, or am currently using, all the resources listed. I’ve shared only the brands and products I have personal experience with. Many recommendations offer free versions or free trials so you can try before your buy.

Disclosure: Some of the items below contain affiliate links which means we earn a small commission for anything you purchase (at no extra cost to you, of course).

BeYogi provides liability insurance for yoga teachers. Buy a $25 policy as a YTT student the day before you graduate and its good for 364 days even if you’re teaching full time. Same coverage and benefits. Or you can save $20 on a full-time professional policy.

Canva is a graphic design platform with both a free and paid version. I finally upgraded this year to a paid plan and I have access to so many more features that I’m using Canva almost exclusively now for my design needs.

Styled Stock Society is one of my favorite photo stock sites and many photos on my site come from SSS. They add new pictures twice a month and have hundreds of Canva templates for all your graphic needs.

IvoryMix was my first experience with paid stock photography, and I have no regrets. They have fun images and new ones are uploaded twice a month. As part of the membership you also have access to hundreds of Canva templates and Kayla’s workshops are value-packed.

Tailwind is an official scheduling app for Pinterest and Instagram. Most of the traffic to my website comes from Pinterest, so scheduling is a must for me. Their app is available in both desktop and phone versions. Receive a month free with my affiliate link.

Flodesk is an email service provider with eye-catching templates and user-friendly interface. Best part, their monthly fee stays the same no matter how many email subscribers you have. Receive a one-month free trial, then join at 50% off (reg. $38) when you use my affiliate link.

If you’re creating a WordPress website, you’ll need a hosting service. I’ve used Siteground for six years, and never had a single problem, unlike my previous hosting service. They have three plans and you can sign up for any of them with a discount using my affiliate link.

Additional Business Tools

Payment processors: Paypal, Venmo, Square, Stripe

ESPs: Mailchimp & Mailerlite (free up to 1,000 subscribers)

Kind Words From Clients